IDF

Brand Identity, Social Media Management, Space Design

Brand Identity, Social Media Management, Space Design
India Design Forum is the country’s first and foremost international design platform, created and conceptualized by the Coimbatore Centre for Contemporary Arts (CoCCA).
 
The India Design Forum was launched in March 2012. In order to create a buzz prior to the IDF, Skarma used Social Media to reach people from the design field and inform them about the event. We created a Facebook page for the IDF and within weeks gathered about 38,000 likes only using digital push. 
In its 2nd year, IDF was hosted in the vibrant city of Mumbai. IDF 2013 visually interpreted the theme Design Matters by highlighting the omnipresence of design. Design is Everywhere, a recurrent theme throughout all verticals; print, video, web, space depicted how design decisions add, subtract, divide, multiply eventually shaping the final message. The visual language culminated to be a colorful and conversational showcase of the city and it’s relationship with design. 
The stage structure was created out of screen material and utilized projection-mapping techniques to create different moods for different speakers. 
The primary digital brand strategy for IDF was to increase event awareness, get our online audience involved, and increase ticket sales. This strategy was executed through a series of contests, sweepstakes and events prior to IDF on all the social media platforms, which include Facebook, Twitter, Instagram and Pinterest. 
We held a “Meet Your Design Hero” to increase pre-event excitement and highlight the distinguished speakers presenting at IDF. The two winners of the contest won a free ticket to IDF and the opportunity to have a one-on-one with their Design Hero.
To increase event awareness and encourage users participant with IDF, we held a series of contests on our social media platforms asking users to upload design-related images offering incentives for participating.
This event’s locality, Mumbai was highlighted through the IDF 2013 video made showing daily routine, and occupations of individuals living in Mumbai. The website also served as a platform to keep the attendees informed with details about the event, speakers, and schedule
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