India Bike Week

Managing the digital campaign of India's first biking festival

India Bike Week 2013 was India’s first biking festival which was organized by Seventy EMG in association with Harley Davidson and Fox Traveler. The objective was to create a Brand Image for India Bike Week through dedicated social media marketing and design strategy and attract people to the two-day festival.
This was achieved by creating a unique platform called the 'Brotherhood' which allowed biker clubs from all over India to unite on a single platform.
 
Over a period of three months, we managed to garner 130,000 followers on Facebook, 600 followers on Twitter and over 30,000+ website visits. The festival sold over 3000 tickets through its digital campaign and was attended by over 6,500 people!
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