India Bike Week 2013 was India’s first biking festival which was organized by Seventy EMG in association with Harley Davidson and Fox Traveler. The objective was to create a Brand Image for India Bike Week through dedicated social media marketing and design strategy and attract people to the two-day festival.
This was achieved by creating a unique platform called the 'Brotherhood' which allowed biker clubs from all over India to unite on a single platform.
Over a period of three months, we managed to garner 130,000 followers on Facebook, 600 followers on Twitter and over 30,000+ website visits. The festival sold over 3000 tickets through its digital campaign and was attended by over 6,500 people!