Mumbai Indians 2012

Complete website strategy, design, implementation and managment

Complete website strategy, design, UI/UX, implementation and managment
BRIEF:
During the initial years of the IPL, the Mumbai Indians had a website which did not fit with their overall brand etho. Skarma was asked to create an engaging and visually stunning website which also resonates well with their campaign for IPL 5 - “Loving ‘em Back” where the players were heavily involved and participating on social media by interacting with fans regularly. Skarma had to create a website unlike any other to take the Mumbai Indians digital presence from strength to strength.
 
OUR APPROACH:
Taking a clean, bold approach, with emphasis on functionality and content, we created a site that is now the place to view and read everything there is to know about the Mumbai Indians team and players. We used the colours of the brand across the website making it an easy recall for the users. Throughout the site, the MI campaign was being pushed to users, creating an interest, ushering traffic to the player profiles on social media and finally resulting in a successful campaign.
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