Wow Awards 2014

Branding and design for Wow Awards 2014.

BRIEF: 
 
Turning brilliant ideas into reality with elan has been the Indian event industry’s proud mantra. EventFAQs, the official chronicle of this industry, celebrated the best of the past year, with WOW Awards, since 2008! What better way to celebrate this vibrant industry that with “WOW and Then” - a roll down memory lane through 5 colourful, eventful decades of ‘live!’ in India, through the most entertaining form of storytelling - theatre!
 
APPROACH: 
 
To extend this concept visually, Skarma created an dynamic identity that could easily lend itself to multiple styles and treatments. Using each era as inspiration, we treated the base logo to reflect the evolution of the events industry through the decades.
 
 
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