Double Decker was a unique dual designer launch showcase paying homage to Mumbai’s experience through bespoke furniture and fashion by Anjali Mody and Akshay Tyagi.
Through a series of collaterals on social media, we informed the audience of the iconic structures and places in Mumbai that inspired the work of Mody and Tyagi.
We increased awareness of the event through social media in particular on Facebook in which we revealed sneak peeks of the pieces to be showcased at the event. We created effective brand interactions through campaigns and contests, and winner got the opportunity to attend this exclusive event, which was invite only.
To compliment the showcase specially invited artists performed live hand-painted Bollywood posters, serenade with live musical entertainment and custom-designed Rangoli installations to enhance the flavor of Mumbai.