Indiafrica: A Shared Future

Digital Marketing Strategy for an outreach program in India and Africa by the Public Diplomacy Division

INDIAFRICA is an outreach program by Public Diplomacy Division of the Ministry of External Affairs to engage the youth of India and Africa using various competitions. 

Skarma planned and executed strategic digital marketing for promotions through Facebook, Twitter, YouTube and Google+ in African Countries, focusing on Southern region covering Ethiopia, Nigeria, South Africa & Tanzania; resulting in 2300+ online registrations, 1000+ footfall at local events in Africa & 600+ competition entries from Africa & India, crossing the estimated number.
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